The Woman Investor

The Woman Investor

A 2005 Merrill Lynch investment manager survey on gender and investing revealed some interesting facts about women investors. Here are a handful:

  • Women make fewer investment “mistakes” than men.
  • They are less likely than men to hold on to a losing investment or
    to sell a winning investment too soon.
  • They are more likely to diversify their holdings.
  • Women are more likely to do research prior to investing.
  • Women are less likely than men to repeat the same mistake twice.

It is time to dispel many of the cultural and personal myths about women and money, and for women to engage actively in the stewardship of their financial well-being. It is wise to gather data from several sources and to consult with trusted friends, family and colleagues for referrals to professional investment advisors.

After all, according to The $14 Trillion Woman, by Barbara A. Kay and Anthony J. Di Leonardi (2009):

  • Women control an estimated $14 trillion in assets, representing over
    50 percent of all private wealth.
  • In more than 85 percent of families, women handle the finances.
  • As many as nine out of ten women will be solely responsible for their
    finances at some point in their lives.

When you are ready to work with a financial advisor, choose one who comes to the table ready to engage in a dialogue with you, one who does not use industry jargon, and one who is comfortable allowing time for reflection during and after your conversations. The focus should be on you, not just on your money. Each meeting should be another step toward building a solid relationship based on understanding and respect for your unique needs and goals. Trust your instincts.

Click here to visit The Women’s Roundtable page on our website.

Scroll to Top